Our client, PayFlex, asked us to create an animated video to explain their FSA rollover program to their clients. To communicate this concept effectively, we created an animated video that starts by introducing the concept of an FSA account and how it works. It then goes on to explain the rollover program in an easy-to-understand language, using simple illustrations and animations.

The video was the perfect means to communicate this concept to PayFlex's audience, as it uses a visual storytelling approach that is engaging and easy to understand. The use of animation and illustrations made the complex topic of FSA rollover program more relatable and accessible. The video also helped to simplify the process and benefits of the rollover program and showed how it can be beneficial for the clients.

Studio: (add)ventures
Executive Producer: Scott Maiocchi
Creative Director: Steven Lucas
Producer: Keely Taylor
Design: Steven Lucas/Greta Sheing
Motion: Steven Lucas/Greta Sheing