Hasbro called on us to create a cinematic opening to kickoff their GSMM Consumer Products Conference. This is where the company leadership reveals consumer product efforts for the upcoming year. We ran with this concept of “reveal” with the use of light being cast on the 3D letterforms. The letterforms were further abstracted by their orientation and proximity to the camera until the very end when it’s revealed to the audience to be the GSMM letters.

Studio: (add)ventures
Executive Producer: Scott Maiocchi
Audio Design: Rob Bartolome
Art Director: Bryan Williams
Producer: Jessie Hoyt
Design: Steven Lucas
Motion: Steven Lucas