CVS Specialty Bleeding Disorders Video

 

This video for CVS Specialty concentrated on their various services available for those with a specialty bleeding disorder. Two particular challenges to the art direction of the video was to not make any connotation to blood itself and to avoid making any big splashes of red, to use it as a secondary or tertiary color.

Studio: (add)ventures
Executive Producer: Scott Maiocchi
Creative Director: Steven Lucas
Producer: Jenna Rezendes
Design: Mary Ann Guillette
Motion: Steven Lucas

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